A few weeks ago I asked a friend of mine to do a logo redesign for Fever Fishing. The first design was done by yours truly using a hipster logo generator (no kidding).
It was, to put it mildly, limp.
I’m not a designer. Well, if you discount the mixing and matching of colours for fishing lures. But that’s different.
Any case, I asked a friend, Jonathan, to come up with a new logo.
Out of the blue, a few days later, I receive a Whatsapp message with two logo designs attached. The one immediately caught my attention. One or two slight adjustments later and it was perfect.
What makes his design so remarkable (besides the fact that it’s pretty awesome) was that he didn’t brief me on the logo. He seemed to just “get it”, get it?
This got me to thinking: perhaps I should adjust the jigheads.co.za website.
But then I thought even further: why not scrap the jigheads.co.za domain name (which now redirects) and build feverfishing.com?
So I did.
And, again with Jonathan’s help, I came up with a funky new design, much like the modern websites all the cool kids are touting these days. (Read this post to find out which tools I used to build the website with.)
The idea behind the new logo design and moving the site from jigheads.co.za stems from what I think Google expects companies to do, which is brand building.
I hate these modern terms like brand building. In the end, people do business with whomever they choose to do business with. If I sell lead-free artificial lures, only people interested in lead-free artificial lures will do business with me.
However, there’s something to be said for putting effort into your logo and design. It speaks of excellence.
So powerful was this experience the last few weeks that I’ve decided to focus on creating CUSTOM artificial lures.
That’s not to say that you can’t order the tried and trusted bucktail jig head patterns. I just thought that I’d like to offer lure fishermen a choice in what they buy.
This means two things: you get what you want AND you can’t blame me if you chose the colours and you’re not catching anything 😉
I’ve already made my fiancé’s son a lure of his own choice. It features six different tail colours. I can’t see it catching anything other than a clown fish suffering from mad cow disease, but it’s what he wanted.
I offer you the same choice in lure colour.
Best of all, my lures are all lead-free, which means it’s much better for the environment than off-the-shelf lead lures. You wouldn’t know the difference though. They feel like lead and look like lead. They work as well too.
Welcome to the new Fever Fishing.
May your lines ever be tight.